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Drives 50% Sales Across Premium Sarees

Drives 50% Sales Across Premium Sarees

We first began by managing their presence on Myntra. Within two to three months, after consistently delivering strong results, we expanded the brand to Nykaa as well. As performance grew across both platforms, we accelerated marketplace rollout by onboarding them on AJIO and Amazon, ensuring broader reach and stronger nationwide visibility. Working closely with the brand allowed us to deeply understand the craftsmanship behind Paithani weaving—its time-intensive process and immense artistic value. This understanding shaped our catalog strategy and strengthened our conviction in the growing demand for authentic, handcrafted sarees.

Drives 50% Sales Across Premium Sarees
Slony Gambhir Founder
Drives 50% Sales Across Premium Sarees
50%Sales Improved

50%

Sales Improved

March 5, 2023

Created Date

Fashion

Industry

Slony Gambhir

Author

To millions of Indian women, the saree is far more than a garment—it is elegance, identity, and tradition woven into six yards of expression. From everyday wear to iconic moments, the saree adapts effortlessly to every role a woman plays. Rooted in ancient history dating back to the Indus Valley Civilization, it continues to evolve through countless draping styles, fabrics, and regional traditions.
Sarees transcend geography, class, and culture—worn equally by migrant workers, professionals, artists, and leaders. Whether silk, cotton, handwoven, embroidered, printed, simple, or ornate, each saree carries history, craftsmanship, and heritage.

Very Much Indian was built on this belief. The brand sources sarees directly from weavers across India, offering Pure Silks, Cottons, Linen, Cotton Silks, Paithani, Banarasi, Kalamkari, Kota, Chanderi, Bandhani, Kanjeevaram, and more. Focused on authenticity and craftsmanship, the brand brings the richness of Indian weaving traditions straight to the customer’s doorstep.Our partnership with Very Much Indian began in March 2023, shortly after their impactful appearance on Shark Tank India Season 2. With rising brand recognition and a strong product story rooted in heritage and craftsmanship, the need for structured digital expansion became essential.

Challenges

  • Managing high expectations and order volumes following Shark Tank visibility
  • Handling wrong returns and ensuring accurate claim resolutions
  • Safeguarding revenue for high-value sarees subject to mismatched returns
  • Coordinating with multiple platforms for return approvals and documentation
  • Maintaining operational accuracy across rapid multi-platform expansion

Project Timeline

  • Myntra onboarding completed in one month.
  • Nykaa onboarding finished within a month.
  • Ajio onboarding completed in 1.5 months.
  • Amazon onboarding went live in just two days.

Solutions

  • Managed complete onboarding across Myntra, Nykaa, Ajio, and Amazon
  • Established a seamless marketplace maintenance workflow
  • Strengthened catalog structure with accurate descriptions and fabric detailing
  • Implemented strict follow-up processes for wrong returns and claim approvals
  • Enhanced product visibility with marketplace-optimized presentation

The journey with Very Much Indian exemplifies how traditional craftsmanship can find renewed strength in digital commerce. Through structured onboarding, consistent operational support, and learning deeply about the artistry behind Paithani and other weaves, we were able to help the brand scale meaningfully across major marketplaces. With strong coordination, reliable daily execution, and a commitment to authenticity, the brand continues to expand its presence while staying true to the heritage it represents.

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