The Raksha Store is a handcrafted saree brand inspired by the strength, resilience, and grace of Mrs. Urmil Tiwari, lovingly known as “Raksha.” Built as a tribute to her journey, the brand brings forward the elegance of pure fabrics, traditional artistry, and modern design. Their collection includes Kota Doria, Handblock, Vegetable Dye, Indigo, Ajrakh, Leheriya, Gota Patti, Linen, Zari Linen, and Silk Linen sarees—each crafted to celebrate Indian craftsmanship.
Every meaningful idea starts with a story—and for The Raksha Store, it began with a mother whose resilience shaped an entire family. Inspired by Mrs. UrmilaTiwari, “Raksha,” the brand was created to honor her strength, elegance, and nurturing spirit .As the brand prepared to scale digitally, the challenge wasn’t just selling sarees; it was building a digital identity that preserved tradition while meeting fast-paced marketplace standards. It required striking a balance between heritage-driven storytelling and structured e-commerce execution.
Challenges
- Managing early orders immediately within the first week of onboarding
- Unexpected spike in organic sales on Nykaa
- Setting up processes quickly while handling real-time demand
- Coordinating fulfilment during rapid sales increase
- Maintaining listing accuracy across expanding product styles
Project Timeline
- Nykaa onboarding was completed within a structured two-month timeline.
- Ajio onboarding progressed smoothly and wrapped up in just 1.5 months.
- Myntra onboarding was executed efficiently and finished within one month.
- Amazon onboarding was activated rapidly, going live in just two days.
- Flipkart onboarding was completed with equal speed, also within two days.
Solutions
- Smooth onboarding across major marketplaces
- Delivered seamless platform maintenance
- Achieved rapid marketplace activation
- Expanded brand presence through continuous updates
Every powerful journey begins with purpose, and for The Raksha Store, that purpose was deeply personal. What started as a tribute to a mother’s strength evolved into a brand that celebrates artistry, culture, and timeless elegance. As the brand prepared to grow digitally, our focus was creating a marketplace presence that honored heritage while embracing modern e-commerce standards. Through smooth onboarding, strong catalog execution, and reliable day-to-day support, the brand established a sustainable digital footprint and continues to scale with confidence.
