70% Increase in click rate, 60% Sales Boost

70% Increase in click rate, 60% Sales Boost

Heart Up My Sleeves seamlessly blends sustainable design with versatile, transformable fashion, enabling users to stay effortlessly stylish while minimizing wardrobe clutter. This case study delves into how the brand successfully scaled across multiple marketplaces by leveraging consistent onboarding processes, driving organic growth, and executing strategic, coordinated initiatives—demonstrating a perfect balance of purpose, design, and business acumen

70% Increase in click rate, 60% Sales Boost
60%Sales Improved

60%

Sales Improved

January 8, 2025

Created Date

Fashion

Industry

Riya Khattar

Author

Heart Up My Sleeves is an innovative fashion label redefining how customers express personal style. Known for its signature detachable sleeves and transformable accessories, the brand combines creativity, sustainability, and functionality—offering fashion that adapts to every mood without adding wardrobe clutter. Their mission is simple: make bold style effortless, sustainable, and endlessly versatile.

For Heart Up My Sleeves, the journey began with a bold idea: to introduce transformable fashion to the mainstream audience. The concept of detachable sleeves was fresh, experimental, and completely new in the Indian fashion landscape. As the brand prepared to expand digitally, the challenge wasn’t just about listing products—it was about educating customers, positioning a niche product category, and building trust across established marketplaces.

Challenges

  • Introducing a new product category that required clear explanation and customer education
  • Ensuring marketplace acceptance for a niche concept like detachable sleeves
  • Balancing storytelling with platform guidelines, where creativity must still fit within structured
  • Maintaining consistency across multiple marketplaces as expansion continued

Project Timeline

  • Nykaa Fashion Onboarding 2021,First introduction to structured marketplace retail.
  • Myntra Onboarding 2022 ,Expanded to a high-volume fashion marketplace.
  • True Sisters (Myntra) Onboarding 2025 ,Assisted with onboarding for their sub-brand
    as the business diversified.

Solutions

  • Managed Complete Marketplace Onboarding
  • Ensured Seamless Multi-Platform Maintenance
  • Delivered Precise Catalogue Structuring
  • Built Strong Organic Visibility

Our long-term partnership with Heart Up My Sleeves showcases how consistent operational support and thoughtful marketplace strategy can help a niche fashion brand grow steadily across major platforms. Over four years, we streamlined onboarding, optimised listings, and ensured reliable day-to-day coordination for Nykaa, Myntra, and Amazon. It demonstrates how consistent operational support and thoughtful marketplace strategy can help a niche fashion brand grow across major platforms.

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